Netflix • Namma Stories
7.2M+ views on YouTube · 655K on Instagram · 34M YouTube impressions · 200K views in the first 12 hours · Picked up by The Quint, The News Minute, The Independent and Telangana Today · Kyoorius Creative Awards 2022 (Baby Blue Elephant)
7.2M+ views on YouTube · 655K on Instagram · 34M YouTube impressions · 200K views in the first 12 hours · Picked up by The Quint, The News Minute, The Independent and Telangana Today · Kyoorius Creative Awards 2022 (Baby Blue Elephant)
Netflix's first major investment in South Indian stories needed a launch that felt like a tribute, not a press release. The answer was an anthem — four rap artists across the southern states, each in their own language, on one beat. Voices and regions sitting side by side without translating away the specificity.
The film launched alongside Netflix's dedicated South India handle and featured cameos from Rajinikanth, Mohanlal, Mammootty, Vijay, Prabhas, Samantha and Deepika Padukone — anchoring the platform's positioning across the region.
Directed by Akshay Sundher, with Nandini Godara as Creative Director on the project. Created at Supari Studios during my tenure as Executive Creative Director.