Asian Paints x Kulfi Collective
I helped conceptualise, write and creative direct these beautiful films to help showcase the Asian Paints Colour Next trends.
The trends themselves are heavily researched and built out by the Asian Paints teams - and the creative challenge is to explain the concept as simply as possible through video while leaving it open to each person's interpretation for their interior design.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.